How To Set Up Facebook Advertising
When setting upwardly a paid Facebook advertisement, there are a lot of boxes to be checked. Are you lot targeting the correct people? Are your image dimensions to scale? Are you running the right blazon of ad? If we're being honest, it can get a little confusing. With more than 2.6 billion people using Facebook every month, and nearly 1.7 billion users every twenty-four hour period, Facebook offers upwardly a unique opportunity for marketers to augment their organic efforts. The trouble is, with both an investment of time and money on the line, in that location's not much room for oversight. To help, we've put together a checklist to help yous keep all of your campaign details directly. Or watch this short video on how to increase the effectiveness of your ads and budget. These volition aid ensure that you're borer into the right audition with the correct ad at the right fourth dimension. Facebook offers a variety of paid advertisement options and placements, but all ads tin can be broken down into iii elements: With that terminology out of the style, permit'due south swoop in to creating an ad. Facebook's Ad Managing director is a sophisticated dashboard that provides users with an overview of all their campaigns. Upfront, the dashboard highlights an estimate of how much yous're spending each solar day. The dashboard is organized by columns, which makes it piece of cake to filter through your ads and then you tin can create a custom view of your results. Central numbers like reach, frequency, and toll are readily available, making reporting on operation a no brainer. In order to use the Facebook Ads Manager, you'll need a Facebook Concern Page (larn how to set one up here). This is because you can't run ads through personal profiles. And then, follow these steps: Once fix, the Ads Managing director becomes the command center for your Facebook ads. Once you log into the Ads Manager, you'll come across a performance dashboard where all of your campaigns, advertisement sets, and ads will be listed including the results they've driven for your Facebook page. Unless you've already created an ad for your Facebook folio, this dashboard volition be empty. To create a new campaign, ad set, or ad through the Facebook Ad Manager, tab over to the type of advert you desire to create and click the green "Create" button to far left of these ad types, as shown beneath. You lot tin can see from this screenshot that we're currently prepare to create a new campaign. Facebook's Ads Managing director, like many social media advertising networks, is designed with your campaign objective in heed. Before getting started, Ads Manager will prompt yous to choose an objective for your entrada: In that location are 11 different objectives to choose from. The list includes everything from general brand awareness, to getting installs of your app, to increasing traffic to your online store. By choosing one of these objectives, you're giving Facebook a better idea of what you'd like to do so they tin can present you with the best-suited advertisement options. Equally shown in the screenshot higher up, Facebook's ad options include: Permit's say, for sake of this web log post, you're looking to drive more traffic to your website. When you select this option, Facebook will prompt you to enter the URL you lot're looking to promote. If you're using marketing automation software, be sure to create a unique tracking URL with UTM parameters for this to ensure that you'll be able to keep track of traffic and conversions from this ad. For HubSpot customers, this can exist done using the Tracking URL Architect. Once selected, Facebook will then brandish the advert choice that makes the most sense in terms of achieving this objective. Don't forget to download the Facebook Ads Checklist and save it for Facebook advertisement campaign best practices. Your next pace is to configure your target audience -- you can practice this for each ad set that belongs to the same campaign. If you're just starting out with paid advertising on Facebook, information technology's likely that you'll take to experiment with several different targeting options until you reach an audience that fits just right. To help you narrow your focus, Facebook'south targeting criteria are accompanied past an audience definition gauge. This tool -- located to the right of the audience targeting fields -- takes all of your selected backdrop into consideration in order to come upwards with a potential reach number. If you're wavering between choosing a specific audience over a broad one, consider your objective. If you're looking to drive traffic, you'll probably desire to focus on the type of people you know will be interested in your offering. Even so, if you're looking to build make awareness or promote a widely appealing offer, feel free to focus on a more than general audience. Facebook'south congenital-in targeting is vast, including options such as: You also take the option to select a Custom Audience -- this allows you to target people on Facebook who are in your company's contact database, visited a page on your website that has a tracking pixel, or use your app or game. To acquire more than about how to set a Custom Audience on Facebook, check out these instructions. (And for more on the specifics of these criteria, visit this Facebook targeting resources.) Once yous discover a group that responds well to your ads, Facebook allows you lot to save these audiences to be used once more later on -- and then you may not need to swoop into this stride in one case you've been running Facebook ads for a while. Facebook allows you to set either a daily upkeep or a lifetime upkeep. Hither's how they differ from each other: To further specify your budgeting, plough to the advanced options -- this option is linked at the bottom of the screenshot shown above. This section allows you to specify a few things: Cull whether or not your want your campaign to run immediately and continuously or if y'all want to customize the beginning and end dates. You can also set up parameters so that your ads only run during specific hours and days of the calendar week. Choose whether or not you want to bid for your objective, clicks, or impressions. (This volition alter how your ad is displayed and paid for.) By doing and then, you'll pay for your advertising to exist shown to people within your target audience that are more likely to complete your desired action, but Facebook will command what your maximum bid is. If you lot don't want Facebook to fix optimal bids for you lot, you'll want to opt for manual bidding. This option awards you full command over how much you lot're willing to pay per action completed. However, Facebook will provide a suggested bid based on other advertisers' behavior to requite y'all a sense of what you should shoot for. Commitment type falls under two categories: standard and accelerated. Standard delivery will show your ads throughout the day, while accelerated delivery helps you reach an audience rapidly for time-sensitive ads (Note: this option requires manual bid pricing). What exercise you want your advertizing to look like? It all depends on your original objective. If yous're looking to increase the number of clicks to your website, Facebook's Advertisement Managing director volition propose the Clicks to Website ad options. Makes sense, right? This ad option is broken downward into two formats: Links and Carousels. Essentially, this means that you lot can either display a single image advert (Links) or a multi-prototype ad (Carousel) with three to five scrolling images at no additional cost. A Links ad volition be displayed like this: A Carousel ad volition exist displayed similar this: Once yous decide betwixt the two, y'all'll need to upload your creative assets. It'southward important to note that for each type of ad, Facebook requires users to adhere to certain design criteria. For single paradigm ads, Facebook asks that users adhere to the following blueprint recommendations: For multi-image ads -- also known as Carousel Ads -- Facebook provides the following design recommendations: Your image may not include more than than twenty% text. See how much text is on your image. Proceed in mind that these are the advertizing options for the "Traffic" objective. If y'all selected "heave your posts," you'd be presented with unlike ad options similar the Page Mail service Engagement: Photo ad. This advert has a unique set of design recommendations. To explore all of the advertizing options and their design specifics, refer to this resource. Once you select an ad blazon, the Ads Managing director will prompt you lot to identify how you lot'd like to display your ad. The options they provide are as follows: Desktop News Feed, Mobile News Feed, and Desktop Correct Column. Hither's how each advertising would appear: Exist aware if your advertisement isn't associated with a Facebook page, you'll only be able to run Desktop Right Column ads. To leverage all 3 brandish locations, you tin can larn how to create a Facebook Folio here. One time your ads are running, you'll want to keep an eye on how they're doing. To see their results, y'all'll want to expect in two places: the Facebook Advertisement Manager and your marketing software. According to Facebook, here are some of the key metrics to await for (and their definitions): Regardless of which of these metrics you use to measure the success of your advertizing efforts, you can discover the data in the Ads Manager. Every bit you analyze, yous'll exist thinking about your data in four principal ways, depending on how granular y'all need to get: This gives a loftier-level view of performance across all campaigns. You'll observe aggregate information that gives you a bird's heart view. But navigate to the ads managing director and click Account Overview. From in that location, you'll exist able to customize the metrics you want to see drill downwardly time ranges, and more. You can also get far more specific with your assay by checking the performance of campaigns and even downward to individual ads. This tin can assist you figure out which messaging, audiences, and collateral are resonating the all-time. All you have to do is navigate to the Campaigns, Advertizing Sets, or Ads tabs next to Account Overview in the ads manager. You can receive custom reports via email besides. Hither's how to set information technology up: While there are certainly a lot of details to continue directly when planning a paid Facebook ad, it's important that yous don't lose sight of the big moving picture. Reporting on clicks and conversions from Facebook is important. Yet, if you're using URLs with specific UTM codes, y'all have an opportunity to mensurate your ads' full-funnel effectiveness using your marketing software. Tracking URLs volition help your marketing software keep track of how many leads, or ameliorate nonetheless, how many customers you've gained from your advertising efforts. This data is useful in determining the ROI of this source, and can also be used to inform your overall Facebook marketing strategy. If you're a HubSpot client using our ads tool, this procedure is already taken intendance of for you. You can also create unique tracking codes for your Facebook campaign by navigating to the Tracking URL Builder on the Reports Home page. All you'll need to do is plug in the URL, attach a entrada, and choose the source you desire the URL to be attributed to in your Sources Report. Once your ad launches and you start getting traffic and conversions on your website, you'll be able to easily track how many visits, contacts, and customers you're generating. Now that you know how to set upwardly an ad, it's time to create one of your own so that you lot can spread make sensation on Facebook and generate traffic and leads from your ideal prospects on the platform. Editor'due south notation: This mail was originally published in September 2022 and has been updated for comprehensiveness. 
How to Run Facebook Ads
i. Create an account with Facebook Ads Manager.
2. Start creating an advertising through Facebook's Ads Managing director.
three. Choose an objective.
Featured Tool: Facebook Ad Checklist
iv. Choose your audience.
v. Set your budget.
Schedule
Optimization & Pricing
Delivery
6. Create your advertizing.
Desktop News Feed
Mobile News Feed
Desktop Correct Column
7. Monitor your ad'southward operation metrics.
The Business relationship Level
The Campaign, Advert Set up, or Ad Level
viii. Reporting on Facebook ad functioning.
Originally published Aug 12, 2022 3:00:00 PM, updated June 11 2022
How To Set Up Facebook Advertising,
Source: https://blog.hubspot.com/marketing/facebook-paid-ad-checklist
Posted by: reyeswhout1970.blogspot.com
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